We live in a time where there are more brands than ever, and each of these brands is clamouring for the attention of consumers who have infinite options. If you want to be successful in this fierce competition, it’s not enough to pay lip service and release an off-the-shelf product. Brands need more than just a catchy slogan or a clever tagline: they need content that actually engages the audience.
Luckily, there are a large number of social platforms where consumers can create and share different types of videos. Most recently, that platform has been TikTok. After quickly bursting onto the scene following its release in 2017, the platform has grown exponentially since then. It now boasts over 450 million registered users who upload nearly 2 billion videos daily!
But just how well can a brand succeed on TikTok? The answer is: really well.
In fact, there are a plethora of ways that brands can engage thought-leaders, influencers and fans by using user-generated content on TikTok.
1. Create A Thoughtful Campaign
When using social media as a marketing strategy, it helps to use the right hashtag. To understand what types of hashtags will resonate with your target audience, it’s important to do some research and find out which hashtags are generating the most engagement.
Fortunately, research shows that the #tiktok hashtag isn’t just a novelty—by using this hashtag in conjunction with a campaign, you can create an engaging video that is truly unique.
2. Create A Video Ad Campaign
One of the best ways to create an engaging video campaign is by using a video ad. This is a short, custom-made video that is specifically designed to engage viewers and drive them towards a particular goal.
While this type of video can be incredibly effective when it comes to getting results, it’s important to remember that not all businesses are equipped to create professional-quality videos (or if you’re on a budget, you might not want to take on additional costs).
Fortunately, you don’t need to hire a professional director or buy expensive equipment—user-generated content is a great way to create an engaging video ad campaign!
3. Use Video Content To Teach
The world is changing. In this fast-paced and ultra-connected world, what used to be considered “best practices” are evolving. Consumers no longer have time (or patience) for companies that try to force their products on them: instead, they want businesses that offer solutions to their problems.
Bottom Line
According to a study conducted by Touchstorm, 78% of consumers around the world say that video is the content format they trust most. In fact, 92% of consumers say that videos on Facebook are more effective at teaching them about a product or service than photos or text.
When you’re trying to build a relationship with customers (especially millennials!), video is definitely the way to go! That is why you must produce user-generated content on TikTok so that people trust you more. And if you are failing at this, hire a social media agency in London, or an SEO agency in London to take care of this.