As the years go on, more and more enterprise decision making is influenced by big data. It’s very clear that the data companies are able to collect on their customers and other individuals around the world has an enormous impact. All that being considered, it’s shocking to find out that less and less professional organizations view themselves as data-driven or data-oriented. How did this come about? Without the ability to derive some value from this data, its collection is virtually pointless. Organizations will need more than a data collection strategy to survive in today’s business landscape.

Survival in this space often comes down to an organization’s data-first initiatives and architectures. With proper initiatives and strategies, organizations are more likely to maximize their return on investment. Deriving value from the data collected is made possible through the right tools and solutions. Of the leading solutions, Tableau stands above the rest.

Enhanced Visualization Capabilities

Context remains a critical challenge for enterprises looking to improve data management at scale. While individual and aggregated datasets may offer significant strategic advantage, this is only possible if C-suite decision-makers are able to parse and prioritize key trends.

Tableau makes this possible with advanced visualization capabilities, empowering organizations to easily convert unstructured data into attractive visual representations that provide immediate context. Using customizable frameworks and dashboards, teams can quickly consolidate key data and create functional, interactive visual outputs. This common-sense approach is backed by scientific studies that have confirmed the critical role of visual explanations in improved learning and retention.

Tools That Prioritize Simplicity

More often than not, organizations will run into some form of complexity when attempting to design data-driven strategy. Sometimes a seemingly straightforward analysis can collapse due to some form of oversight. Most commonly, contrasting data is used in an analysis that causes some confusion. This is when the many data visualization tools that companies often utilize through Tableau can clear up any confusion.

This is made possible through Tableau’s seamless user interface. Analysts are able to easily adjust the data they’re working with through the ‘drag-and-drop’ functionality rather than more complex inputs. Which allows even less experienced technical staff to see ahead of some of the appearing trends or data patterns that may emerge.

Expanded Data Networks

Tableau expands the ability of organizations to discover “big picture” data trends by connecting multiple data sources from Azure, Google, SAP, Splunk and Oracle, just to name a few.

The ability to capture, connect, interpret and visualize data is especially critical as companies face an influx of unstructured information such as consumer sentiment surveys and customer service interactions — valuable data that doesn’t follow the standardized format of spreadsheets or formulas. By connecting disparate data sets at scale to create a comprehensive visual representation, enterprises can take focused actions that best capitalize on current conditions and those most likely to develop in the future.

Applying The Advantage

 There’s no denying the impact that data can have on an organizations’ enterprise decision-making. Through an effective means of collecting, analyzing, interpreting and applying the developed solution, organizations can gain some form of a competitive advantage. Organizations can simplify these processes through the use of Tableau. Streamlined data visualizations, a welcoming and polished UI, and a look into the ‘big picture’ data trends that can help identify key trends in the future provide an undeniable asset for any organization. This is the empowering effect that Tableau can have on companies around the world.

Author Bio:  Anne Fernandez – Anne joined Accelebrate in January 2010 to manage trainers, write content for the website, implement SEO, and manage Accelebrate’s digital marking initiatives. In addition, she helps to recruit trainers for Accelebrate’s Tableau Training Programs and works on various projects to promote the business.